UX is not a job position
Treating User Experience (UX) as a job position is actually a misconception of what UX truly is. However, this misunderstanding is quite […]
Category: Insights
What is the Definitive Definition of “User Experience”?
User experience (UX) is a core concept in the field of products and services. However, the term is often misunderstood, with many […]
The Alibaba Conundrum: A Matter of User Experience
Alibaba may not lack money, technology, products, leaders, or strategy, but its fundamental problem lies in one aspect: poor user experience. For […]
Why CFOs Shouldn’t Be CEOs?
Michael Porter, the master of strategic management, once said, “The essence of strategy is choosing what not to do.” Therefore, it is […]
The Key to Innovation Lies in Not Innovating
When we hear the word “innovation,” we often associate it with the application of new technologies to create new products. However, the […]
The Enhanced SCAMPER: Reinventing Creative Thinking
SCAMPER, the creative thinking tool proposed by Alex Faickney Osborn, has long served as a popular method to inspire innovation and improve […]
The Real Reason behind the Criticism of Vision Pro
Whether it’s Meta CEO Mark Zuckerberg, or Tesla CEO Elon Musk, both have expressed their negative views on Apple’s newly released Vision […]
How would Steve Jobs evaluate Apple Vision Pro?
Steve Jobs is no longer with us, so we cannot know how he would evaluate Vision Pro. However, he once said: “When […]
Vision Pro: An Overlooked Detail
Vision Pro itself is a good metaphor: you think you’re seeing the future, but in reality, you only see what’s right in […]
AI in Healthcare: Handle with Care
The healthcare system is like an old mechanical clock, seemingly outdated but incredibly intricate, with each component interlocking with the next. It […]