What is Fake ESG?

Defining what constitutes “Fake ESG” can be a complex and often contentious matter.

However, based on my experience, there is a simple yet effective measure: emotional resonance. If implementing ESG practices leaves you feeling burdened and distressed, that’s Fake ESG. Conversely, real ESG serves as a driving force for business, ignites passion at work, and fosters a process of self-fulfillment, resulting in positive and uplifting emotions.

  • ⛰️ When we witness pristine landscapes, it embodies the essence of “E” (Environmental).
  • 😄 When a product brings a smile to users’ faces, it exemplifies the essence of “S” (Social).
  • 🧚‍♀️ When employees are engaged in work that aligns with their talents and interests, it embodies the essence of “G” (Governance).

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