Most of us know that the left and right brain functions are different. We are often told that the left brain is the logical brain, controlling logic, math, and language. The right brain, on the other hand, is the creative brain, controlling visual images, especially the ability to recognize faces. In addition, the right brain has a profound impact on
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But when it comes to human-specific advanced abilities like language, the division of labor in the brain is quite complex. When you learn a new language, two areas in the brain are critical to this activity, one called Wernicke’s area and the other called Broca’s area, which together make up our language center. For most of us, they are usually
If you are a “left-hander,” are you a “right-brained thinker”? Although this statement seems logical, our current research cannot confirm it. This is actually very complicated. The popular saying that “left-handers are left-brain dominant” actually comes from misinformation. The actual research results say: 95-99% of “right-handers” have their language centers in the left brain, but at the same time about
To be honest this story is one of many motivations that touched me to write this book. Similar stories happen every day in every corner of the world. That designer was a very good designer and that CEO who could control a large company should also be an experienced manager. And at that time the “user experience” brought by the
Gary Pisano a professor at Harvard Business School proposed a framework for classifying innovation. He divided innovation into four categories according to technology and business model. He called innovations that are relatively small in technology and business model Routine Innovation while innovations that are relatively large in technology Radical Innovation those that are relatively large in business model Disruptive Innovation
Psychologists Keith Stanovich and Richard West first proposed the concepts of System 1 and System 2. They believe that our decision-making system has two systems. The operation of System 1 is unconscious and fast using intuition not very brain-consuming relying on emotions and instincts and completely under autonomous control. It uses so-called heuristic judgments which are a psychological shortcut when