Treating User Experience (UX) as a job position is actually a misconception of what UX truly is. However, this misunderstanding is quite common. In reality, UX is an ability, and not just a specialized professional skill, but a higher-level composite skill. On one hand, “User Experience” itself is an interdisciplinary field. It is rooted in psychology, but it also has […]
Category: Insights
What is the Definitive Definition of “User Experience”?
User experience (UX) is a core concept in the field of products and services. However, the term is often misunderstood, with many people associating it solely with visual interface design. Some may even interpret it literally, thinking that it is merely a subjective feeling. Don Norman, often referred to as the “father of user experience,” first introduced the term in […]
The Alibaba Conundrum: A Matter of User Experience
Alibaba may not lack money, technology, products, leaders, or strategy, but its fundamental problem lies in one aspect: poor user experience. For a company of Alibaba’s size, this may appear to be a minor issue, but in reality, it is a major concern at its core. Many people misunderstand the concept of “user experience,” thinking that it only involves interface […]
Why CFOs Shouldn’t Be CEOs?
Michael Porter, the master of strategic management, once said, “The essence of strategy is choosing what not to do.” Therefore, it is emphasized that the essence of implementation is actually not doing anything. Many principles of management follow this concept. For an innovative company, it is crucial not to let the CFO become the CEO. This is an ironclad rule. […]
The Key to Innovation Lies in Not Innovating
When we hear the word “innovation,” we often associate it with the application of new technologies to create new products. However, the reality is that such approach often leads to failure. True innovators understand a fundamental principle: the key to innovation lies in not innovating. The reason behind this lies in the user’s mindset. When people are confronted with something […]
The Enhanced SCAMPER: Reinventing Creative Thinking
SCAMPER, the creative thinking tool proposed by Alex Faickney Osborn, has long served as a popular method to inspire innovation and improve existing ideas, products, or processes. However, like any tool, it has its limitations. Definitions of certain thinking techniques within SCAMPER are often unclear, overlapping, and subject to various interpretations. For instance, the boundaries between “Substitute,” “Adapt,” and “Modify” […]
The Real Reason behind the Criticism of Vision Pro
Whether it’s Meta CEO Mark Zuckerberg, or Tesla CEO Elon Musk, both have expressed their negative views on Apple’s newly released Vision Pro. From a professional standpoint, the criticisms of Vision Pro are valid. It violates many fundamental principles of product development, with the most apparent being the lack of a clear pain point. In 2009, a United Airlines flight […]
How would Steve Jobs evaluate Apple Vision Pro?
Steve Jobs is no longer with us, so we cannot know how he would evaluate Vision Pro. However, he once said: “When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers […]
Vision Pro: An Overlooked Detail
Vision Pro itself is a good metaphor: you think you’re seeing the future, but in reality, you only see what’s right in front of you. Recently, Apple unveiled the highly anticipated Vision Pro at WWDC. While most people were focused on the device’s design, performance, and price, there was one exceptionally peculiar detail that went unnoticed: this new product won’t […]
AI in Healthcare: Handle with Care
The healthcare system is like an old mechanical clock, seemingly outdated but incredibly intricate, with each component interlocking with the next. It can be easily dismantled but challenging to reassemble. Indeed, the healthcare system is considered relatively outdated compared to other sectors of our society. Therefore, it seems like an “obvious” idea to develop healthcare products using artificial intelligence (AI). […]