What You Will Learn:
- Comprehensive and systematic enhancement of UX professional knowledge and skills, from theory to methodology, with a strong emphasis on practical capability development.
- Empowering UX with AI: AI is not merely a design or production tool but serves as a full-process assistant for decision-making and research.
- Becoming a UX advocate by strengthening leadership, business acumen, and team-management skills—cultivating tomorrow’s design leaders.
- Upon passing the examination, you may obtain the User Experience Expert (QUXE ) certificate and become eligible to apply for the UCSXD certificate.
Course Overview:
This course is designed for professional designers and related practitioners. The revised curriculum not only delves deeply into UX theory and practical methods but also incorporates cutting-edge content such as AI-powered UX and commercial design.
This is a highly practice-oriented program. Through a series of workshops, we will work together to address gaps in your knowledge and skills. We encourage participants to bring original ideas into each session and to transform those ideas into tangible outcomes during the course.
By completing this program, you will achieve a clearer self-awareness, gain true insight into user needs, and develop a deeper understanding of how corporate leaders make strategic decisions. You will learn advanced UX methods and processes while connecting with a cohort of like-minded professionals. Most importantly, outside of work hours, you will have the opportunity to apply your ideas in practice – finding the right balance between personal expression and commercial viability.
Who Should Attend:
- Professional designers seeking a systematic, end-to-end mastery of UX skills, including UX designers, interaction designers, visual designers, user researchers, and UX copywriters.
- Management and technical personnel in product development who wish to deepen their understanding of UX design methods—such as product managers, front-end developers and design engineers, project managers, marketing and branding professionals, operations leads, transformation or innovation department heads in traditional industries, and other senior executives responsible for innovation and design.
- Working professionals with some career experience but without a formal design background who are interested in UX and wish to transition into the UX field.
Course Outline:
Module 1: UX Fundamentals, Value, and Innovative Thinking
- Introduction: Why Do We Need UX? – Challenges UX Faces and the Real Problems to Solve: Driving Innovation & Business Success
- History of UX and Evolution of Core Concepts – Rise and Early Exploration of User-Centered Design (UCD). And, from the “iPhone Moment” to the Popularization of UX
- Definition and Strategic Positioning of User Experience
- Case Study Discussion: Dissecting Apple & Xiaomi UX
Module 2: UX Psychology
- History of Psychology, Major Schools, and Application Domains
- Sensory & Cognitive Systems: How Do We Perceive the World?
- Memory & Attention: How Is Information Processed and Retained?
- Learning, Habit Formation & Cognitive Patterns: Deep Drivers of User Behavior
- Thinking, Decision-Making & Problem-Solving: The User’s “Mental Journey”
- Personality & Motivation: The Inner Forces Driving Users
- Mental Models: The Core Fulcrum of UX Design
- Emotion & Affective Design: Crafting Delightful Experiences
- Cognitive Biases & Behavioral Insights: “Pitfall Avoidance” and Guidance in Design
- Persuasion & Behavioral Design: Guiding Active User Engagement
- Social Psychology: Group Behavior & Design Influence
- Human Factors Engineering: Fitts’ Law & Interaction Limits
- Workshop: Empathy Mapping & Pain-Point Discovery via Mental Models
Module 3: User Research: Uncovering Needs & Behavior Patterns
- Lean UX & Agile UX
- The Four Phases of the UX Process
- Overview of User Research Methods
- Exploratory Research: Literature Review, Competitive Analysis & Lead Users
- Qualitative Research I: Interviews, Photo-Elicitation, Focus Groups
- Questioning Techniques & Observing Body Language
- Qualitative Research II: Ethnography & Diary Studies
- Quantitative Methods: Surveys, Likert Scales, SUS, NPS, Log & Heatmap Analysis
- Data Analysis & Visualization Tools
- AI-Enabled User Research Tools
- Workshop: Hands-On Multi-Dimensional User Research (Interview, Ethnography, Survey)
Module 4: Design Thinking & Consensus Building
- UX Workshops & Meetings
- Group Facilitation Methods
- Personas: Bringing Users to Life
- Integrating Personas with AI
- Storytelling: Scenarios, Storyboards & Moodboards
- Mapping Techniques: Empathy Map, Customer Journey Map, Experience Map
- Mind Mapping
- Design Thinking Overview & “How Might We” Problem Definition
- Innovation Tools: Brainstorming, SCAMPER, Six Thinking Hats
- Scenario Mapping
- Prototyping & Iteration: Rapid Validation & Optimization
- Workshop: Hands-On Persona, HMW & Scenario Mapping with Design Thinking
Module 5: Design Execution: Methods, Principles & Innovative Practices
- Behavioral Design: Guiding Positive User Actions & Habits
- Interaction Design: Smooth & Natural Experiences
- Interaction Guidelines & Usability Heuristics
- Visual Design
- Front-End Basics & Major Platform UI Guidelines
- Service Design & Systems Thinking: Building Holistic Experience Ecosystems
- Business Model Canvas & Value Proposition Canvas
- UX writing: Communicating Effectively with Users
- Accessibility Design: Inclusive Experiences
- Workshop: Persona-Driven Interaction & Visual Design in Practice
Module 6: Testing, Validation & Continuous Optimization
- Usability Testing
- Expert Review: Rapid Diagnosis & Improvement
- Experimental Methods
- A/B Testing
- Eye-Tracking Studies
- AI-Powered Data Analysis & UX Optimization
- Workshop: Data Validation Sandbox & A/B Testing Methodology
Module 7: UX Leadership & Team Management
- Innovation Leadership: Mastering the UX Leadership Compass
- Defining UX Vision & Strategy
- Product Positioning & Alignment with User Needs
- Driving Business Impact & ROI through UX
- UX Metrics & Performance Evaluation
- Building Organizational UX Capabilities
- Stakeholder Communication & UX Advocacy
- Omnichannel Experience Strategy
- Competitive Analysis & Experience Differentiation
- Design Process Management & Review Mechanisms
- Internationalization, Localization & Sustainable/Ethical Design
- Workshop: UX Strategy Blueprint & Vision Visualization
Module 8: AI-Empowered UX: Frontier Trends & Deep Applications
- AI-Assisted Design & Prompt Engineering
- AI-Driven User Modeling & Personalization
- Conversational Interfaces & Zero-UI
- AI Explainability & Transparent Interface Design
- Immersive AR/VR Experience Design
- Wearables & IoT Experience Design
- Future Innovation Trends: Mapping the UX Landscape
- Workshop: Prompt Engineering in Generative Prototyping
Ongoing Practice: Capstone UX Research Project
- Throughout the program, participants will progressively execute a capstone UX research project—applying learned methods and tools under instructor guidance—and deliver a final comprehensive report.
Course Overview:
Total of 40 contact hours, delivered online with a hands-on, workshop-based format.
Language of Instruction:
Chinese or English