What You Will Gain:
- Improvement of thinking level, forming a set of scientific and systematic product thinking framework, with professional decision-making underlying judgment standards.
- In the face of uncertain situations, you can use scientific “product intuition” to make decisions.
- Establish professional taste and judgment standards for what is a “good product”, and be able to move forward in the right direction, avoiding falling into the “known” mistakes in work.
- Significantly improve the ability to define problems, insight into real opportunities, and find fundamental problems and key levers thru systematic thinking.
- Deeply understand the reasons for the current innovation and business paradigm change, systematically master the theory of product innovation management, and establish a scientific and solid theoretical foundation for thinking improvement.
Course Overview:
Excellent product managers seem to be able to see the essence of things at a glance, and they can always find the right way? What are the secrets of their thinking and intuition? This course will help you master the knowledge and methods related to product thinking and product intuition from shallow to deep and step by step. Especially in the face of product scenarios with lack of information, a set of decision-making capabilities allows you to systematically identify user needs, build problem models, generate feasible solutions, and make decisions based on value and priority.
This course is also a credit course designated for the “UCPM Product Manager” certificate examination, and AI technology is used to assist online teaching.
Who Should Attend:
- Product development and management personnel who want to improve their professional capabilities, such as product managers, new product development leaders, etc.
- R&D team managers, project managers, marketing managers, technical engineers, designers, market researchers who are determined to become product managers.
- Beginners who are determined to become product managers.
- Corporate CEOs, presidents, or other senior managers who need to participate in the development of innovative products, such as vise presidents of products, vise presidents of R&D, product directors, senior product managers, etc.
Course Outline:
- Introduction: What is Product Thinking and Product Sense?
- Paradigm Shift: Why do we need a new product thinking?
- User and scenario insight: How to identify the user’s mental model?
- Decision-making and trade-offs: How do product managers judge priorities?
- Value judgment: What is a good product?
- Problem definition and modeling: How to extract the right questions from the scene?
- Systems thinking: How to see the real causal relationship?
- Product intuition: How to make decisions in the face of high uncertainty?
Class hours and teaching methods:
20 class hours, online teaching (including AI online training workshop).
Language of Instruction:
Chinese or English
Examination and Certificates:
10 credits.
* Complete the other courses in this series to earn 20 credits and upon passing the final examination, you could apply for the Product Manager (UCPM) certificate, issued by the UNITAR CIFAL Shanghai.
Course Fee:
Limited-time Offer
USD 199 (regular price USD 299)