What You Will Gain:
- Build a systematic knowledge system of product leadership, especially master the new theories and new knowledge of leadership in the field of innovation.
- Obtain practical leadership methods and tools, and transform the improvement of leadership into landing processes, tools and methods.
- Master the construction of an innovation culture based on trust from the mind model, and master the corresponding methods and tools.
- Deeply master the practical methods of applying leadership in ESG transformation, team management, project management and product development process.
Course Overview:
Leadership is a relatively weak ability for many product managers, but it is also an ability that they urgently need to master. The key issue that prevents many product managers from being promoted to product director is whether they have mastered product leadership! The word leadership looks familiar, but how to form leadership? How to use leadership? Most product managers find it difficult to describe clearly. But in fact, the success of a product highly depends on the ability of the product manager to bring together a team with a diverse background, which relies on leadership. The product manager is essentially a leadership position, and the “Product Leadership” course provides you with a systematic and scientific learning program to solve this key problem.
This course is also a credit course designated for the “UCPM Product Manager” certificate examination, and AI technology is used to assist online teaching.
Who Should Attend:
- Mid- and senior-level product management personnel, such as product managers, product directors, senior product managers, chief product officers, product vise presidents, etc.
- Senior executives of enterprises responsible for product management, such as CEOs, presidents, and directors.
- Other senior management personnel involved in product development, such as design and R&D heads, etc.
Prerequisites:
Although not required, it is recommended that learners complete the two courses “Product Sense & Product Thinking” and “Mental Model: From User Experience to Business Model Design” before participating in the study.
Course Outline:
- From VMV to Sustainability/ESG
- What is Product Leadership?
- Product Leadership Compass
- Vision Canvas for Vision Decision Making and Planning
- Company Strategy and Product Strategy
- Product Roadmap
- Product Portfolio Management
- Value Creation-Based Influence
- Competitor Analysis and Courage
- Mental Model and Team Management Building
- Trust and Affinity with Team Facilitation
- Team Dynamics and Team Formation
- Conflict Management
- Change Management
- Mental Model-Based Retrospective Managing
- Up Innovation Culture and Organizational Silos
- Agile and Project Management
- Lean Startup and Innovation Product Development Process
- How to Implement Open Innovation
- How to Design Product Teams
- How to Recruit and Train Product Managers
- How to View Corporate Ethics and Crime
- How to Demonstrate Product Leadership in Startups
- How to Demonstrate Product Leadership in Growth Companies
- How to Demonstrate Product Leadership in Mature Companies
Class hours and teaching methods:
20 class hours, online teaching (including AI online training workshop).
Language of Instruction:
Chinese or English
Examination and Certificates:
10 credits.
* Complete the other courses in this series to earn 20 credits and upon passing the final examination, you could apply for the Product Manager (UCPM) certificate, issued by the UNITAR CIFAL Shanghai.
Course Fee:
Limited-time Offer
USD 199 (regular price USD 299)